Thursday, September 15, 2011

Re: Rise and Fall of the Nintendo Empire

Following up on my last story, I just found an interesting article on the Game Informer website where Nintendo says that it has no interest in developing for SmartPhones and that there will be no further price cuts on the 3DS. Nintendo head honcho Satoru Iwata explained to Japanese newspaper Nikkei that the 3DS price cut was intended to be the "first and last," with improved sales in the 2011 holiday season.

While I applaud them for sticking to their guns, I hope they have some solid aces up their sleeves. With a currently weak software base for the 3DS and investors/gamers doubting their upcoming console endeavors, Nintendo needs to make a strong comeback to reclaim the share of the market that they've since lost to rival consoles, handhelds, and mobile phones. If this is all rooted in the company's reluctance to cater to a changing industry, it may send Nintendo down the same road as Sega.

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